Wednesday, March 25, 2015


Every industry has its fair share of buzzwords. From social impact investing to emotional intelligence, it feels as though more and more industry terms are being inserted into everyday jargon with each passing year. The "new" term being passed around every board room in my non-profit industry last year was "collective impact." What does it mean? Well, it means exactly what it sounds like; a group (the collective) working strategically together can create a deeper impact. In other words, it's a shared vision for change. This is not a new idea. So why all the buzz surrounding this buzzword?

The difference between Collaboration (old concept) and 
Collective Impact (new, slightly different, concept)

We are all guilty of using these terms. We buy in to the buzz. From level five leadership to leaning in, no one is immune from throwing these terms around in conversation. But do these words really matter all that much? They sound like great concepts and will most likely help a lot of people. But I still believe that actions speak louder than words. Even louder than the most popular words of the year.

Because I still believe in actual sustainability. Good old sustainability, the biggest buzzword of them all (in my industry). I'm no stranger to the term; I've been working toward sustainability for the majority of my life. It's the very basis of why I do what I do. I am constantly asking myself, "why am I working so hard for change if it doesn't turn out to be long lasting? What will my program's impact really turn out be?" Despite all the new buzzwords, these are still the main things I care about thinking through and discussing.

Every day I find myself still relying heavily on measuring the "sustainability." But what is sustainability? And why do I care so much about it? Because sustainability is still the mother of all end results; it is meant to signify success. It's meant to move the needle. It's meant to bring about change in the world.

But how does one buzzword accomplish so much? Because it's not about the word itself nor its definition. It's about the thought process. That's what all these ideas and phrases have in common. They remind us to remember to act collectively. To remember to lean in (only if you want to). To remember to measure your ROI and to present your company as a social impact investment.

I recently heard the following quote, "if you want creativity, take a zero off your budget. If you want sustainability, take off two zeros."1 This quote makes me smile every time I come across it. It's a pretty honest reminder to stay focused. To stay cheap and stick to your grassroots. But also don't forget about your sustainability plan. 

Keep sustainability in mind all the time. Even if it becomes your mantra. Even if you can't stand hearing the word even one more time. Let it guide every action you take. Don't throw a dart at a board, grab some money and run off to a place you know nothing about. Be smart. Be thoughtful. Be long-lasting. In other words, be sustainable. Be willing to change. And if you're like me, become a part of this change. Pick your passions. Start small if you have to. But don't be afraid to get big. 

I can see my big picture. I know what I want for the next generation. I want all high school seniors to graduate this year. I want every mother and daughter across the globe to get an education; the highest they can possibly find. I don't want women's rights or gay rights or minority rights to exist; can we please just eliminate the qualifiers already and look at the "rights" of all? 

Ten years later, my Honduran host brother is still studying. 
However my host sisters are not.

I can't do everything I want to and I don't plan to. If I do my piece well, then I've truly achieved something. Because perhaps through the course of my existence I'll have helped one or two or hopefully even ten people out of a vicious cycle of poverty. Because that's what is important to me. And I certainly don't work at it alone. I choose to surround myself with like-minded people; people who also want to be a part of the change. People who also thrive on this change, as tough as it may be. People who also want to watch change pass on through a few generations before calling it a success. People who want to see this change become truly sustainable. Because it means we're not needed anymore; our jobs are done. And it's an incredible feeling. One I very much look forward to experiencing one day.

For even more fun, check out this sustainability buzzword generator game.

For sustainable grassroots development, join the Peace Corps. Just kidding (maybe). 

And check out Proyecto Itzaes. The most sustainable education program I've ever come across (and that's saying a lot).


No comments:

Post a Comment